consumer psychology

"As e-commerce extends into mobile technologies, growing numbers of hyper-connected consumers are making smartphones a regular part of their purchasing..."

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A"shok Som, Prof., Co-Director of ESSEC-Bocconi EMiLux program, Chair of the Management Department at ESSEC Business School, and luxury products and services expert, shares his recent study of emerging luxury brands and focuses on the conditions and competencies required for their success ..."

"But look a little more closely and it is clear that the very concept of emerging markets is unhelpful as an investment catch-all ..."

"...South Africa is like two different countries: about 2 million wealthy people who support the publishing industry (excluding schools publishing, where the state is the largest client by far), and about 48 million people who could never afford an ereader, don’t have credit cards to buy things online, or can’t afford to physically travel to a bookstore. So to make it possible for most people to read books, we need to totally rethink how we sell books. And that’s going to take some disruptive innovations..."