consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Twenty-six things that didn't exist 20 years ago

Twenty-six things that didn't exist 20 years ago | consumer psychology | Scoop.it

"Modern technology has become super important in our lives, almost like it's always been there. But if we hit the rewind button, we'll find ..."

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What is emoji analysis?

What is emoji analysis? | consumer psychology | Scoop.it

"Learn what emoji analysis is and why emojis matter in social listening ..."

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More than a gimmick? How emojis might find lasting marketing appeal

More than a gimmick? How emojis might find lasting marketing appeal | consumer psychology | Scoop.it

"Once decried as little more than a fad, emojis are increasingly being used to add nuance and richer context to brand messaging ..."

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Consumers more receptive to emojis

Consumers more receptive to emojis | consumer psychology | Scoop.it

"Marketers are seeing stronger results from messaging campaigns that include emojis – those little digital cartoon characters – even as the number of emoji marketing campaigns continues to increase, a new study has shown ..."

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The ten most watched ads on YouTube in March

The ten most watched ads on YouTube in March | consumer psychology | Scoop.it

"Four celebs made a strong showing in Google and Adweek's YouTube Ads Leaderboard this month—rapper (and sudden brand-advertising star) Lil Wayne; revered athletes Michael Phelps and Cristiano Ronaldo; and expert cookie eater Cookie Monster. But in ..."

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There's data in those emojis -- and marketers want to mine them

There's data in those emojis -- and marketers want to mine them | consumer psychology | Scoop.it

"Brands and social media agencies are devising ways to interpret emojis and other imagery in social media posts ..."

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Twenty-three valuable tools and apps for marketers: Social Media Examiner

Twenty-three valuable tools and apps for marketers: Social Media Examiner | consumer psychology | Scoop.it

"Find 23 desktop tools and mobile apps that will save you time and effort in your daily marketing workflow ..."

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This Dutch building uses emojis as modern gargoyles

This Dutch building uses emojis as modern gargoyles | consumer psychology | Scoop.it

"In classic architecture, they used heads of kings and gargoyles to use as an ornament to signify when that building was built. Architect, Changiz Tehrani, asked himself what recognizable icons from the 21st century could we use to replace gargoyles and kings so in 10 or 20 years you can say ‘hey this is from that year! ..."

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How to create an engaging Snapchat Story: A start-to-finish guide

How to create an engaging Snapchat Story: A start-to-finish guide | consumer psychology | Scoop.it

"In this guide, we’ll dive into the nitty-gritty of how to create a Snapchat Story and why it’s a social media tool you should be leveraging ..."

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How Pepsi removed language barriers from its global campaign

How Pepsi removed language barriers from its global campaign | consumer psychology | Scoop.it

"Pepsi's latest global social campaign transcends language barriers with a custom set of branded emoji ..."

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Picture this: Marketers let emojis do the talking

Picture this: Marketers let emojis do the talking | consumer psychology | Scoop.it

"Companies are employing their own custom-made images on social media; one even encoded an entire news release ..."

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