consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Dannon aims to build 'beloved' brands

Dannon aims to build 'beloved' brands | consumer psychology | Scoop.it

"Dannon, the dairy group, aims to craft 'beloved' brands which make emotional connections with shoppers and turn consumers into true fans ..."

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What artisanal brands can teach us about using technology to humanize business

What artisanal brands can teach us about using technology to humanize business | consumer psychology | Scoop.it

"In an increasingly automated world of interconnected everything, consumers are craving customized products they can emotionally connect with ..."

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