consumer psychology
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Real-life consumer psychology – with a touch of technology
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Advertising having a more emotional effect on consumers – and often it’s negative | WARC

Advertising having a more emotional effect on consumers – and often it’s negative | WARC | consumer psychology | Scoop.it

"Advertisers have become increasingly successful at pulling on consumers’ heartstrings, but new research also reveals a rise in negative and more polarised emotional responses to ads ..."

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Branding 101: We respond emotionally to numbers - Co.Design

Branding 101: We respond emotionally to numbers - Co.Design | consumer psychology | Scoop.it

"Our feelings about numbers have considerable implications for big companies and their branding efforts ..."

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Is love more dependable than dependability when it comes to brand loyalty? 

Is love more dependable than dependability when it comes to brand loyalty?  | consumer psychology | Scoop.it

"On this Valentine's Day, does love outrank dependability in car ownership? ..."

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