consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Inside Out 2 trailer will make you feel like a teenager again with its new emotion teases

Inside Out 2 trailer will make you feel like a teenager again with its new emotion teases | consumer psychology | Scoop.it

"The first trailer for Pixar's next sequel movie has dropped online, and it's got us feeling very emotional ..."

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Beyond nostalgia: How brands can leverage the powers of 'fauxstalgia' and 'newstalgia' 

Beyond nostalgia: How brands can leverage the powers of 'fauxstalgia' and 'newstalgia'  | consumer psychology | Scoop.it

"Millennials are the last age cohort to remember life with CDs and without digital technology. No wonder they look back fondly at the past ..."

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All of the feels: How brands use the four basic emotions in advertising 

All of the feels: How brands use the four basic emotions in advertising  | consumer psychology | Scoop.it

"Learn how brands use the four core human emotions in advertising to influence buying behavior...."

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The science behind branding and consumer choice

The science behind branding and consumer choice | consumer psychology | Scoop.it

"Why do consumers prefer some brands to others? Explore the science behind effective branding and learn how to build lasting customer loyalty ..."

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Why customer psychology is the key to successful content marketing

Why customer psychology is the key to successful content marketing | consumer psychology | Scoop.it

"Do you leverage the power of emotions and customer psychology while creating content? ..."

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Twitter emoji ad targeting is still new territory for some brands

Twitter emoji ad targeting is still new territory for some brands | consumer psychology | Scoop.it

"After nearly two years since its launch, Twitter's emoji targeting remains a new concept for advertisers ..."

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The seven types of Christmas ads | WARC

The seven types of Christmas ads | WARC | consumer psychology | Scoop.it

"The modern Christmas ad is deeply associated with John Lewis and its mega-successful formula of tear-jerkingstorytelling and thoughtful gifting. But that’s just one of several strategies retailers and other brands use to win hearts at Christmas time, observes Tom Ewing of System1 Group ..."

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When people emotionally spend, they don’t buy designer shoes — they buy toilet paper and Clorox

When people emotionally spend, they don’t buy designer shoes — they buy toilet paper and Clorox | consumer psychology | Scoop.it

"New research shows impulse shoppers are more likely to buy necessities than luxury goods ..."

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The art and science of emotional engagement

The art and science of emotional engagement | consumer psychology | Scoop.it

"Explore the science of emotion and how we can use it in an empathetic way to create more meaningful content – Content Marketing Institute ..."

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Ad of the day: This superb stop-motion film pleads heartbreakingly for wildlife conservation

Ad of the day: This superb stop-motion film pleads heartbreakingly for wildlife conservation | consumer psychology | Scoop.it

"There are things we just don't see—remote places under the sea, in the savannah or covered in snow, whose joys, dramas and tragedies we aren't privy to ..."

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Fond memories? Make the case for sustainability through emotions

Fond memories? Make the case for sustainability through emotions | consumer psychology | Scoop.it

"Because emotions play such a huge role in consumers' decisions, getting them to make sustainably responsible choices has to be an emotional thing. Look to Subaru for an example ..."

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Emotional advertising: How brands use feelings to get people to buy

Emotional advertising: How brands use feelings to get people to buy | consumer psychology | Scoop.it

"Learn how brands use the four core human emotions in advertising to influence buying behavior ..."

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More look to track emotions

More look to track emotions | consumer psychology | Scoop.it

"The tracking of emotions could emerge as one of the trends of 2016 if recent research, technology development and partnerships are a guide ..."

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Consumers miss their Sweethearts this Valentine's Day

Consumers miss their Sweethearts this Valentine's Day | consumer psychology | Scoop.it

"This Valentine’s Day, the original conversation hearts will not be available for the first time in more than 150 years because of NECCO's bankruptcy last year ..."

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Why does attention matter? | WARC

Why does attention matter? | WARC | consumer psychology | Scoop.it

"Attention is, supposedly, very important for advertising to function, but according to Facebook's planners that idea is outdated and in need of shaking up ..."

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This eerie video shows how freakishly real video game characters are getting 

This eerie video shows how freakishly real video game characters are getting  | consumer psychology | Scoop.it

"It's easy to not take a video game bad guy seriously when he looks like he belongs on the N64 with no emotion on his face, but when you can see every little ..."

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The luxuries people can’t live without

The luxuries people can’t live without | consumer psychology | Scoop.it

"Learn about everything related to luxuries including definition, types, classifications, and the role of emotions for making a purchase decision ..."

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'Genuine' smiles boost celebrity endorsements | WARC

'Genuine' smiles boost celebrity endorsements | WARC | consumer psychology | Scoop.it

"A single facial tick, in the form of a “genuine” smile, can enhance the persuasive appeal of a celebrity endorser and may even improve perceptions of a well-known brand spokesperson whose reputation has slipped ..."

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Volkswagen to stop making the VW Beetle

Volkswagen to stop making the VW Beetle | consumer psychology | Scoop.it

"Volkswagen announced it would end production of the iconic VW Beetle. The automaker will instead focus on its electric Microbus as a "feel good" car ..."

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Seven examples of e-commerce brands rocking social media

Seven examples of e-commerce brands rocking social media | consumer psychology | Scoop.it

"Learn how large and small eCommerce brands are leveraging social media to build their brand, foster engagement and help encourage their target audience to shop ..."

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How emotions influence what we buy

How emotions influence what we buy | consumer psychology | Scoop.it

"Emotions influence almost all human decision-making, but are especially important to consumer purchase decisions ..."

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How to build an online community | Search Engine Journal

How to build an online community | Search Engine Journal | consumer psychology | Scoop.it

"Your online community can be your brand advocates, who can defend you in bad times and empower you during good times. Here's how to build your community ..."

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Twelve ads that prove nostalgia is a powerful marketing tactic

Twelve ads that prove nostalgia is a powerful marketing tactic | consumer psychology | Scoop.it

"Check out 12 ads that use nostalgia marketing to give their messages an emotional edge ..."

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Retailers trigger this emotion to make you spend more

Retailers trigger this emotion to make you spend more | consumer psychology | Scoop.it

"New research shows how stores can use shoppers aversion to regret to get consumers to spend more ..."

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These Americans are the most embarrassed about their credit-card debt

These Americans are the most embarrassed about their credit-card debt | consumer psychology | Scoop.it

"Debt isn’t one of the Midwest’s values ..."

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