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Why Nordstrom’s digital strategy works (and yours probably doesn’t)

Why Nordstrom’s digital strategy works (and yours probably doesn’t) | consumer psychology | Scoop.it
From hbr.org - January 17, 2015 12:12 PM

"The importance of integration ..."

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Microsoft Super Bowl Commercial: Empowering us all

Microsoft Super Bowl Commercial: Empowering us all | consumer psychology | Scoop.it
From www.microsoft.com - February 3, 2014 5:55 AM

"What is Technology? What can it do? Microsoft is inspired by the amazing things people do with our technology and invite you to share their stories ..."

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How ads that empower women are boosting sales and bettering the industry

How ads that empower women are boosting sales and bettering the industry | consumer psychology | Scoop.it
From www.adweek.com - October 6, 2014 1:07 AM

"They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these ads are working ..."

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