"Coca-Cola Hong Kong has launched a new energy drink specifically targeting younger consumers with a tendency towards multitasking, deemed the ‘slasher’ generation" ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"How did Red Bull build an unbeatable content marketing machine? Learn what gives their strategy wings (and borrow their secrets for your own brand) ...." 
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Scoop.it!
"The international energy drink brand Red Bull, is deploying an intensification strategy in the United States and will help its retail partners by deploying findings from an in-depth behavioural study ..."
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