Walmart’s new site allows consumers to exchange unwanted gift cards for Walmart e-cards | consumer psychology | Scoop.it
From techcrunch.com - December 28, 2014 2:00 AM

"Walmart has teamed up with the gift card exchange website CardCash to launch a new Walmart-branded site where consumers can exchange their unwanted gift ..."

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Via Brian Yanish - MarketingHits.com