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"As buyers shift their priorities from material possessions to experiences and social capital, how can communicators and brand managers position their organizations as ‘elite’ and ‘exclusive’?Many marketers believe we are in a paradigm shift around consumers’ definition of “luxury.” The luxury item,..." 
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Scoop.it!
"This is a club you can buy your way into. But what is so exciting about it? What is it about the best streetwear brands that get their fans so hyped? ..."
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"If you don’t balk at the idea of spending tens of thousands of rands per year on account fees, you may qualify for one of these eight super exclusive credit …"
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"Weary of staging their lives for social media, young people are presenting their true selves on locked “finstagram” accounts ..."
Digital Communication Students's curator insight,
November 23, 2015 3:22 AM
Una oportunidad de mostrar la realidad en una plataforma social diseñada para precisamente lo contrario.
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"A new app could make it easier for celebrities to see what regular people are saying about them on Facebook -- and get them to post more on the site..."
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"The growth of e-sports has led to more branded experiences. Kim Benjamin finds out how brands can tap into the phenomenon ..."
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"Nike is planning to replace its "experiential" Soho store in Manhattan with an even bigger uptown version — one that emphasizes experience even more and in more exclusive ways ...".
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"Lamborghini unveiled a new 770 horsepower supercar with a $2 million price tag at the Geneva Motor Show Tuesday ..."
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"I live in a rather deprived part of the Northeast: I can only reach a Costco store by driving more than two hours in any direction. (Except north ..."
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