consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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A guide to trendspotting | WARC

A guide to trendspotting | WARC | consumer psychology | Scoop.it

"“To look at where the future is heading, don’t look at consumers but at the expectations that are created by the innovations on which they are lavishing love and attention today,” Henry Mason, managing director of Trendwatching, advised an audience at ad:tech London ..."

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Five strange habits of consumers you’re never going to change

Five strange habits of consumers you’re never going to change | consumer psychology | Scoop.it

"We use personal care products every day, and trial new products as we need or hear about them ..."

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Confused by Apple Music? Read this

Confused by Apple Music? Read this | consumer psychology | Scoop.it

"Now that you’ve had a chance to settle in with the new Apple Music, you’ve probably formulated some opinions about it: How is the streaming service working? Does the new Beats 1 Radio live up to your expectations? ..."

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Labelling the Obvious

Labelling the Obvious | consumer psychology | Scoop.it

"When you think about it, hundreds of objects we encounter every day have an inherent meaning. There is an entire field of study devoted to studying these signs, yet there are still misinterpretations..."

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The brands that make customers feel respected

The brands that make customers feel respected | consumer psychology | Scoop.it

"REI leads the pack ..."

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SA likes Cape Town, Buffalo City full of bull: consumer satisfaction scores - Times LIVE

SA likes Cape Town, Buffalo City full of bull: consumer satisfaction scores - Times LIVE | consumer psychology | Scoop.it

"Consumers of municipal services across eight of the largest South African metropolitan municipalities have again given them the lowest satisfaction score measured in the SAcsi at 61.8 out of 100‚ up slightly from last year’s score of 60.8 ..."

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The phygital shopper evolves

The phygital shopper evolves | consumer psychology | Scoop.it

"'Phygital' shoppers have high expectations and combine online and in-store experiences in whatever way is most convenient for them, utilising a range of technologies to help them find what they want, according to a new study ..."

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10 consumer gadgets that bombed

10 consumer gadgets that bombed | consumer psychology | Scoop.it

"The tech landscape is littered with electronic innovations that didn’t live up to expectations – or bombed from the get-go..."

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