"Eye contact — even with characters on food packages — makes us feel a connection ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Eye contact plays an important role in establishing trust between new friends or colleagues. Apparently the same goes for the brand of cereal we purchase ..."
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Only actual eye contact fully activates those parts of the brain that allow us to more acutely and accurately process another person’s feelings and intentions. Think of it as a cognitive jump-start that occurs whenever you lock eyes with another person, whether in front of you or across a crowded room.
Even the brains of legally blind people have been shown to light up when someone looks them in the eye. It’s a sort of primal awareness and why you sometimes feel someone is looking at you before you turn and see them. This has obvious evolutionary benefits for detecting and discerning potential mates and predators.