consumer psychology
31.9K views | +2 today
Follow
consumer psychology
Business
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
Your new post is loading...
Your new post is loading...
Scooped by Leona Ungerer
Scoop.it!

Five trust badges that can increase your conversion rate 

Five trust badges that can increase your conversion rate  | consumer psychology | Scoop.it
From monetizepros.com - April 11, 2018 4:45 AM

"Adding the security (and, more importantly, perceived security) of a trust badge can have a meaningful impact and increase your conversion rates ..."

more...
Supian Sharip's curator insight, April 12, 2018 11:04 AM
Learn about the benefits of having "SSL/Trust Badge" especially on your e-commerce website as it can have a positive impact on your sales and conversion rates, and help you generate more revenue from your existing traffic. There were some studies done by some companies such as Blue Fountain Media, Central Reservation Service, USCutter and CarInsurance.com and the results of their studies support these claims. Read the original article by Andy Hagans to learn more about the top 5 "SSL/Trust Badges" (Symantec/VeriSign, Trust Lock, GoDaddy, TRUSTe and Homemade Special as well as the runner-ups, Comodo) and their effects on sales and conversion. Enjoy your reading!
Sign up to comment
Scooped by Leona Ungerer
Scoop.it!

Could EyeSee's eye-tracking tech help brands improve their pitch?

Could EyeSee's eye-tracking tech help brands improve their pitch? | consumer psychology | Scoop.it
From readwrite.com - September 11, 2016 9:47 AM

"EyeSee trumps the usual focus group by tracking a participant's eye motion via their webcam, provide greater insight for brand managers of products ..."

more...
No comment yet.
Sign up to comment
Scooped by Leona Ungerer
Scoop.it!

Pizza Hut claims it can glean customers’ dinner desires from the subconscious

Pizza Hut claims it can glean customers’ dinner desires from the subconscious | consumer psychology | Scoop.it
From consumerist.com - December 2, 2014 5:12 AM

"While most food chains wish they could read all their customers’ minds and magically produce exactly what it is we’ve got a hankering for, Pizza Hut is claiming that it can actually do that… sort of ..."

more...
No comment yet.
Sign up to comment
Scooped by Leona Ungerer
Scoop.it!

How movies manipulate your brain to keep you entertained | Science | WIRED

How movies manipulate your brain to keep you entertained | Science | WIRED | consumer psychology | Scoop.it
From www.wired.com - August 28, 2014 9:27 AM

"At a recent event hosted by the Motion Picture Academy of Arts and Sciences, neuroscientists and cognitive psychologists got together with film makers to discuss what both groups have learned---the scientists through painstaking experiments and ..."

more...
Scooped by Leona Ungerer
Scoop.it!

Fourteen seconds viewability needed

Fourteen seconds viewability needed | consumer psychology | Scoop.it
From www.warc.com - September 30, 2016 3:57 AM

"An online ad needs to be on the screen for 14 seconds to have any chance of being looked at, according to a new study on the relationship between viewability, gaze time, ad clutter and people's ability to remember ads ..."

©

more...
No comment yet.
Sign up to comment
Scooped by Leona Ungerer
Scoop.it!

Will tweet for food: Seven dining technology advances for 2015 - Forbes

Will tweet for food: Seven dining technology advances for 2015 - Forbes | consumer psychology | Scoop.it
From www.forbes.com - December 23, 2014 11:59 PM

"Restaurants will go beyond using iPads and smartphones to enliven your dining experience in 2015. Here are seven new technologies you may see at an eatery near you ..."

©

more...
No comment yet.
Sign up to comment
Scooped by Leona Ungerer
Scoop.it!

Drawing the eye: Attention technology

Drawing the eye: Attention technology | consumer psychology | Scoop.it
From www.dandad.org - September 12, 2014 1:30 AM

"Eye-tracking technology is over 100 years old, but it’s only recently that it’s become reliable enough to be used in high volume research. UK-based company Lumen uses the tech to prove that creativity can look great and drive effectiveness ..."

more...
No comment yet.
Sign up to comment
About Follow us Resources Terms Mobile Features
Facebook
X
LinkedIn