consumer psychology
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Real-life consumer psychology – with a touch of technology
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As face masks, shields become a fashion category of their own, brands are rushing to file trademark applications

As face masks, shields become a fashion category of their own, brands are rushing to file trademark applications | consumer psychology | Scoop.it

"The U.S. market for face masks is positively booming. Projected to reach $6 billion in 2021, according to investment bank KeyBanc Capital Markets ..."

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Cloth face masks will soon have certification labels —

Cloth face masks will soon have certification labels — | consumer psychology | Scoop.it

"Outside of medical settings, the face coverings people use have a wide range of efficacy. A new industry standard could change that ..."

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