consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Twenty-six of the most epic product fails in American history

Twenty-six of the most epic product fails in American history | consumer psychology | Scoop.it

"Remember Zune? JooJoo? Exactly. From Pepsi to Facebook, here are some of the biggest corporate belly flops ..."

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Seven times customers turned on the companies they once loved 

Seven times customers turned on the companies they once loved  | consumer psychology | Scoop.it

"Companies depend on loyal customers to keep their cash flowing and businesses thriving. But it can often take only one incident to turn companies’ most dedicated fans against them, costing them millions ..."

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The bad things that happen when algorithms run online shops - BBC News

The bad things that happen when algorithms run online shops - BBC News | consumer psychology | Scoop.it

"Smart software controls the prices and products you see when you shop online – and sometimes it can go spectacularly wrong, discovers Chris Baraniuk ..."

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Unicorns, Rainbows, and Cocaine: The Rise and Fall of Lisa Frank

Unicorns, Rainbows, and Cocaine: The Rise and Fall of Lisa Frank | consumer psychology | Scoop.it

"Lisa Frank is the woman responsible for Trapper Keepers covered with majestic unicorns prancing over rainbows. She’s also responsible for a failed business empire plagued with scandal, greed, and abuse..."

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The four big reasons apps fail

The four big reasons apps fail | consumer psychology | Scoop.it

"And how to ensure yours doesn't ..."

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Top ten worst spokesperson disasters of all time (aside from Jared Fogle)

Top ten worst spokesperson disasters of all time (aside from Jared Fogle) | consumer psychology | Scoop.it

"As Subway reels from what is perhaps the greatest spokesperson implosion of all time, we asked branding experts for their top picks for runners-up ..."

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Marketing failure sees Revlon exit China: News from warc.com

Marketing failure sees Revlon exit China: News from warc.com | consumer psychology | Scoop.it

"The decision of cosmetics manufacturer Revlon to leave the Chinese market has been attributed by a leading industry figure to a failed marketing strategy..."

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The Most Memorable Brand Wins and Fails of 2013

The Most Memorable Brand Wins and Fails of 2013 | consumer psychology | Scoop.it

"2013 held plenty of successful marketing efforts as well as plenty of flops. We collected a few memorable examples..."

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