From Taylor Swift to Joe Biden, the power of fan merchandise shows no sign of ebbing | consumer psychology | Scoop.it
From www.scmp.com - October 17, 2020 12:23 PM

"Fan merchandise has evolved beyond band concert tees into an industry of album bundles for the likes of Taylor Swift, Cardi B and BTS, high fashion collaborations, activism slogans and social media stars – and it’s a trend that isn’t going away ..."