consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Powerful marketing and fragile markets: The Dolce & Gabbana case 

Powerful marketing and fragile markets: The Dolce & Gabbana case  | consumer psychology | Scoop.it

"After a controversial ad accused of racism and sexism in social media, Dolce & Gabbana was forced to cancel a €20 million fashion show in Shanghai. China represents a huge part of the brand's export that last year sold items for more than a billion euros in the country ..."

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How smartphones are killing off the fashion show

How smartphones are killing off the fashion show | consumer psychology | Scoop.it

"The system of showing clothes on a runway, then selling them in stores six months later, seems increasingly irrelevant in the age of social media ..."

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