consumer psychology
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Real-life consumer psychology – with a touch of technology
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McDonald’s to revamp $4-billion McCafe brand as it lags Starbucks

McDonald’s to revamp $4-billion McCafe brand as it lags Starbucks | consumer psychology | Scoop.it

"Coffee is a booming business in the U.S., but fast-food companies haven’t been able to capitalize on much of that growth ..."

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Arizona fast-food restaurants embrace technology - azcentral.com

Arizona fast-food restaurants embrace technology - azcentral.com | consumer psychology | Scoop.it

"Get ready for the new generation of fast-food restaurants: They're becoming more modern, more sleek and more technologically advanced ..."

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McDonald’s switching to digital menu boards that suggest meals based on the weather

McDonald’s switching to digital menu boards that suggest meals based on the weather | consumer psychology | Scoop.it

"Ever walked into a McDonald’s and not been sure what to order? Probably not, if you’re already at the restaurant ..."

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