consumer psychology
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Real-life consumer psychology – with a touch of technology
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Starting in 2028, Mastercard will stop making credit cards out of plastic

Starting in 2028, Mastercard will stop making credit cards out of plastic | consumer psychology | Scoop.it

"Mastercard will soon require all banks to use sustainable materials to make its payment cards, banning PVC plastics ..."

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Here is Absa’s brand new look

Here is Absa’s brand new look | consumer psychology | Scoop.it

"Absa has overhauled its look, changing its logo and colour scheme to one that has been inspired by Africa, marking the shift from a European-owned financial group to a proudly African firm. ..."

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Not just grumpy cats: Banks should use internet memes too, says top competition expert

Not just grumpy cats: Banks should use internet memes too, says top competition expert | consumer psychology | Scoop.it
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Mobile phones promise to bring banking to the world’s poorest

Mobile phones promise to bring banking to the world’s poorest | consumer psychology | Scoop.it

"The rapid proliferation of mobile platforms and the digital services that move across them are transforming the world in countless ways. Overnight, these technologies create billionaires and business ..."

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The rise of mobile money in Africa - 4C Group

The rise of mobile money in Africa - 4C Group | consumer psychology | Scoop.it

"Over the past decade, mobile money has expanded from a niche offering to a mainstream financial service in Africa ..."

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Mobile money account-use buoyed by West Africa

Mobile money account-use buoyed by West Africa | consumer psychology | Scoop.it

"East Africa started the mobile money boom in Africa and now West Africa is accelerating it ..."

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You recognize Mastercard. So why is it changing its logo?

You recognize Mastercard. So why is it changing its logo? | consumer psychology | Scoop.it

"Consistent branding is one way banks and credit cards build trust with their customers. So why would Mastercard rebrand? ..."

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