Coca-Cola offers consumers $10K to create best new drink concoction | consumer psychology | Scoop.it
From www.fooddive.com - June 6, 2019 1:06 AM

"Coca-Cola is launching a "Make Your Mix" contest, which will offer $10,000 to the person who can develop the most creative flavor combination made with two to three different beverages at a Coke Freestyle machine ..."