"Brands are paying millions of dollars for the opportunity to make consumers laugh, cry and reach for their wallets ..."
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consumer psychology
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+11 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Airlines Emirates has unveiled a new Real-themed aircraft featuring Cristiano Ronaldo, Gareth Bale, Sergio Ramos, Karim Benzema and Marcelo ..." 
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"Games like FIFA that were designed to reflect the sport’s reality have helped alter it, influencing professional players and front offices ..."
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'The reality is that fewer kids are playing football, largely because fewer adults are letting them, writes Amy Bass ..."
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"Why does Cristiano Ronaldo keep scoring goals? And why do coaches often look so grumpy? The role of psychology is often forgotten in football and a player's mental state can decide a game ..."
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"The two-way traffic between brands and football clubs in Asia and Europe continues to develop with Huawei and Unilever the latest to sign high-profile sponsorship deals with leading clubs..."
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"David Beckham has today announced that he is adding another string to an already rather full bow, launching a grooming brand called House 99 in partnership with L’Oréal ..."
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"In just 50 years, the Super Bowl has become one of the biggest “shared experiences” in American culture, up there with attending religious services, voting in presidential elections and playing Pokémon Go. But curiously, many of the tens of millions who tune in don’t actually want to watch football ..."
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"The Long Read: Fifa belongs to a select group of titles familiar to people who have no interest in gaming – or even real football. What’s the secret of its success? ..."
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"The boots will be worn the likes of Paul Pogba, Luis Suarez, Lionel Messi, Mesut Ozil and Gareth Bale ..."
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"Real Madrid CEO José Ángel Sánchez and Microsoft CEO Satya Nadella on stage at today's Microsoft Ignite conference. When asked about how technology is ..."
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"Football jerseys are the uniform of the modern football fan and stadium visitor. Real Madrid alone sold 1.4 million official replica jerseys last year (therichest.com). If we consider the numerous ..."
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"Fantasy football players demand real-time data, and two-thirds feel that technology is critical to helping them successfully manage their teams..."
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