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Scoop.it!
"Don’t assume to know what your customer is thinking. You need to understand how different purchasing “mindsets” influence decisions, then market accordingly. The data is all there and Goizueta’s Ryan Hamilton has turned it into a framework that can take the guessing out of customer intelligence ..." 
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Scoop.it!
"The media business is long overdue to replace the prevailing framework we use to describe consumer interaction with content with one that better reflects current devices and activities..."
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