"Commercial scents are created in a laboratory but they need to take account of the local context in which they are experienced, as fragrance manufacturer IFF discovered during a global research project ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Teabox – an Indian premium tea e-commerce start-up – has made it its mission to deliver ‘the freshest cup of tea’ to consumers worldwide. From the technology behind the tea bags to the speediest shipping methods, the company says it ..." 
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