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Real-life consumer psychology – with a touch of technology
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Singapore's Jewel Changi airport readies for opening with animated campaign film 

Singapore's Jewel Changi airport readies for opening with animated campaign film  | consumer psychology | Scoop.it

"The “first visitors” in the film are a Pacific Swallow and a ladybug and the story of their friendship as part of a pitch for the opening in April of the new airport ..."

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Research shows Instagram can lead to closer friendships for teens

Research shows Instagram can lead to closer friendships for teens | consumer psychology | Scoop.it

"Researchers at the University of Leuven, Belgium, have found that for some adolescents, using Instagram can strengthen their friendships and lower levels of depression ..."

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Ad of the Day: Facebook just made some of the truest ads ever about friendship

Ad of the Day: Facebook just made some of the truest ads ever about friendship | consumer psychology | Scoop.it

"Facebook, in its advertising, used to get all caught up in lofty and tortured metaphors for friendship. But its latest ads—gritty, immediate, powerfully evocative—show how far the social network has come in grounding its message in more relatable truths ..."

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Houseparty is changing the way millions of teens talk to each other

Houseparty is changing the way millions of teens talk to each other | consumer psychology | Scoop.it

"If Facebook dies with Generation Z, Houseparty is the likely contender to take its place. Millions of teens are spending 51 minutes a day on ..."

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Ad of the Day: Coca-Cola embraces the fist bump and gets serious about true friendship

Ad of the Day: Coca-Cola embraces the fist bump and gets serious about true friendship | consumer psychology | Scoop.it

"Coca-Cola has embraced a useful visual shorthand for friendship—the fist bump—in its new marketing in Latin America. But that's just the beginning of a campaign that talks frankly to teens about stepping up for friends in difficult moments ..."

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Facebook Japan: You are someone's friend

Facebook Japan: You are someone's friend | consumer psychology | Scoop.it

"Facebook shows the powerful experience of friendship in first ad for Japanese audiences ..."

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