consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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The funnel is dead. Long live the consumer decision journey.

The funnel is dead. Long live the consumer decision journey. | consumer psychology | Scoop.it

"If there were 10 Commandments for marketing, #1 would be: Know thy customer. While it’s one of the most fundamental principles in business, companies are still having trouble adhering to it ..."

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The Funnel is Dead, Long Live the Loop?

The Funnel is Dead, Long Live the Loop? | consumer psychology | Scoop.it

"Omnichannel marketing has killed the traditional purchase funnel and replaced it with an infinite loop where the shopping, and marketing, never stops..."

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The Emotional-Value Funnel | Branding Magazine

The Emotional-Value Funnel | Branding Magazine | consumer psychology | Scoop.it

"Discovering your emotional-value is a fundamental ingredient to building a successful business..."


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