consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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People are hilariously bad at drawing famous logos from memory

People are hilariously bad at drawing famous logos from memory | consumer psychology | Scoop.it

"Identity designers try to create memorable images. Turns out, we are terrible at remembering even the best ones...."

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The CRAZY social media content strategy of Mountain Dew

The CRAZY social media content strategy of Mountain Dew | consumer psychology | Scoop.it

"Out of all the social media content strategies and brand voices you could pick, you’d have a hard time going zanier than Mountain Dew ..."

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Forget which Super Bowl ads are funny -- These are ads that actually worked

Forget which Super Bowl ads are funny -- These are ads that actually worked | consumer psychology | Scoop.it

"Data science provides a real answer to a multi-million dollar question ..."

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What are your favorite funny store-brand item names?

What are your favorite funny store-brand item names? | consumer psychology | Scoop.it

"Creating house-brand products for a grocery or discount store means making a choice: you can either describe exactly what it is on the box, or riff in some way on the name of the brand-name product ..."

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