consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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KFC's new dating game seeks love for the Colonel

KFC's new dating game seeks love for the Colonel | consumer psychology | Scoop.it

"From rotating celebrity colonels to a massive colonel floatie, KFC comes out swinging from left-field with its marketing magic..."

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The impossible problem of where Minecraft goes next

The impossible problem of where Minecraft goes next | consumer psychology | Scoop.it

"It’s been two years since Microsoft bought Minecraft, and the new owners are faced with a conundrum: what do you do with a game that is already a phenomenon?   ..."

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The deadly selfie game – the thrill to end all thrills

The deadly selfie game – the thrill to end all thrills | consumer psychology | Scoop.it

"In 2015 more people around the world died while taking selfies than were killed by sharks. Many tourist landmarks have banned the taking of selfies and selfie sticks to prevent untimely accidents ..."

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Wanna sell your mobile game in Japan? Make a TV commercial

Wanna sell your mobile game in Japan? Make a TV commercial | consumer psychology | Scoop.it

"It should come as no surprise that some of Japan's smash hit games are also the most heavily advertised on television ..."

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TradeHero launches a Chinese version, bringing the stock market game to traders in China

TradeHero launches a Chinese version, bringing the stock market game to traders in China | consumer psychology | Scoop.it

"Singapore-based mobile virtual stock market game TradeHero has taken a huge step forward in China by launching a Chinese version for iOS and Android devices ..."

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The psychology behind Pokémon X and Y’s merciless, brutal grind | ExtremeTech

The psychology behind Pokémon X and Y’s merciless, brutal grind | ExtremeTech | consumer psychology | Scoop.it

"With the recent release of Pokémon X and Y instantly becoming the fastest selling installment in the venerable franchise, outsiders may be looking in wondering why a "children’s game” has become so popular with every demographic of gamer ..."

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Macy’s nails interactive ad campaign to strengthen mcommerce strategy - Mobile Commerce Daily - Advertising

Macy’s nails interactive ad campaign to strengthen mcommerce strategy - Mobile Commerce Daily - Advertising | consumer psychology | Scoop.it

"Macy's recently engaged mobile users with a word-association game on Pandora's iPhone application designed to boost brand awareness and promote a one-day sale. "To be successful in mobile, cognition is required, and participation with a brand message is the best way to achieve cognition..."

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Do not pass go! Monopoly gives thimble piece the boot

Do not pass go! Monopoly gives thimble piece the boot | consumer psychology | Scoop.it

"The traditional piece has been discontinued and could be replaced by a hashtag or a smiley face emoji in an effort to modernise the game ..."

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Minecraft creators reveal the game has sold over 100 MILLION copies worldwide

Minecraft creators reveal the game has sold over 100 MILLION copies worldwide | consumer psychology | Scoop.it

"Minecraft creators revealed the game has now been sold more than 100 million times – and a few copies have even made it to Antarctica.The figures combine sales from PC, console, and mobile ..."

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South Africa hopes to pass tests to resume meat exports after 3-year ban - CCTV-America

South Africa hopes to pass tests to resume meat exports after 3-year ban - CCTV-America | consumer psychology | Scoop.it

"South Africa is looking at reviving its game and red meat export industry after a three-year global ban following an outbreak of hand, foot and mouth disease has been lifted ..."

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Kim Kardashian game makes $700,000 a day

Kim Kardashian game makes $700,000 a day | consumer psychology | Scoop.it

"The app has been bringing in about $700,000 a day since the game launched in late June, and if it continues on that track it could make $200 million by the end of the year ..."

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This music industry game wants to educate you on the effects of piracy

This music industry game wants to educate you on the effects of piracy | consumer psychology | Scoop.it

"Music Inc is a new game made by UK Music, the Intellectual Property Office and Aardman Animations, that is designed to educate users about the potential damage caused by music piracy  ..."

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This Gorgeous Game Teaches You the History of Typography

This Gorgeous Game Teaches You the History of Typography | consumer psychology | Scoop.it

"Do you like type? Did you go see the movie Helvetica and break out in tears of joyful satisfaction at the end credits? Do you have a graphic designer cousin who taught you what sans serif meant, and did you think it was fascinating?..."

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When a Cold-Hearted Corporation Takes Away Your Beloved (Virtual) Pet

When a Cold-Hearted Corporation Takes Away Your Beloved (Virtual) Pet | consumer psychology | Scoop.it

"Electronic Arts pulled the plug on the game Pet Society, but user activists haven't given up hope of being reunited with their digital cats and dogs..."

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