"Any product -- from makeup to food and clothes to gas -- can use gamification to increase engagement ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Video game mechanics have been slow to gain cache in the fashion industry, but that’s changing as shoppers compete for social capital and brands are eager to incentivize loyalty. Four-year-old shopping app Dote is billed as “Gen Z’s dream mall,” and its similarities with the mall heyday of the late ..." 
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"Gamification was not long ago the darling of business talk. Successful initiatives like Volkswagen’s campaign The Fun Theory proved that incorporating elements of games can help achieve tangible goals while increasing customer enjoyment ..."
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"The psychology of motivation is a complicated topic with lots of theories ..." Via Srikant Manchiraju
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"A new HBO documentary, Swiped: Hooking Up in the Digital Age, explains how using online dating apps actually affects your brain ..."
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"This guest post is written by Timo Tuominen, senior software consultant at digital innovation consultancy Futurice.
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"WPP defines gamification as “the use of game play mechanics or non-game applications, particularly consumer-oriented web and mobile sites, in order to encourage people to adopt the applications.” But for our purposes, I want to show you how gamification generates media impressions, both on social media and earned media platforms ...". Via Jeff Domansky
LocalMark's curator insight,
July 16, 2014 9:04 AM
With smartphones, we have so much room to be creative.
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"The album is dead — long live the app,” reads a headline I wrote over three years ago, when the first artist apps were showing up..."
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