"Products specifically marketed to either men or women remain on store shelves, but customers are fighting back and companies are responding ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"Nissan was the first automaker out of the starting blocks last year when it was announced that women would be permitted to drive in the Kingdom of Saudi Arabia, but the brand’s strategy is based on a marathon not a sprint ..." 
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"This year brought the end of the swimsuit and ball gown portions of the competition, but how did we get here? Miss America has a long, controversial, and volatile history, and we can only imagine what its future holds ..."
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"Mattel, the toy manufacturer, has continued the successful reinvention of its Barbie brand via an initiative that championed dads who play with their daughters ..."
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"Millennials are the reason that beer advertising is moving away from low-brow imagery and the objectification of women to a more sophisticated approach that can appeal to the demographic that accounts for a quarter of the volume of the market ..."
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"Unconventional and free-spirited, the artist is revered as a female role model who took on the taboos of her day. Her home city draws admirers from across the world, but how far has it come on equality? ..."
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"If you haven’t been keeping up with Pinterest lately, you may have missed a couple of major developments. For starters, Pinterest is accelerating its advertising efforts by using Promoted Pins ..."
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"Mobile phone use by women is frowned on in some rural areas of India, but phone companies and women are fighting back, as David Reid reports ..."
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"Many think that the mobile gaming scene is dominated by males, who are naturally driving games revenue, but a new Flurry report shows some surprising insights that overturn such assumptions ..."
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"A revolution in Korean beauty trends has come to the UK, but why does it appeal so much to millennials? ..."
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"WaterAid raises awareness of the impact of the water crisis has on women and girls and illustrates the knock-on effect in the animation ‘Brides of the Well’ directed by the Indian director, Shekhar Lapur ..."
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"Men can now don the latest designer threads without being spurned and that is causing unprecedented growth in the global menswear market, fashion experts say ..."
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"According to video game research outfit EEDAR, the mobile game market will have generated over $25 billion in revenue by the end of 2015, with over half of that coming out of the Asia Pacific region ..."
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"Shortly after Jenny Niemann launched her office furniture dealership last year, a branding consultant asked her a question that put her back on her heels ..."
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"There’s nothing worse than searching for a new pair of kicks on Pinterest, and having to sift through pins of high heels when you really want a glimpse of the latest Jordan’s — am I right guys? ..."
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"Women’s fashions have long taken a cue from menswear. But a dude in La Perla? Not as outlandish as you might think, as a growing number of women’s apparel brands put the focus on men ..."
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"Facebook on Thursday added a gender options beyond "male" and "female" for people's profiles ..."
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