consumer psychology
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Real-life consumer psychology – with a touch of technology
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Advertisers believe they’re avoiding gender stereotypes... but consumers disagree - Kantar

Advertisers believe they’re avoiding gender stereotypes... but consumers disagree - Kantar | consumer psychology | Scoop.it

"Very few ads present positive role models for either gender, finds Kantar's AdReaction: Getting Gender Right report. ..."

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Consumers are pushing back against gendered products | CBC News

Consumers are pushing back against gendered products | CBC News | consumer psychology | Scoop.it

"Products specifically marketed to either men or women remain on store shelves, but customers are fighting back and companies are responding ..."

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