consumer psychology

"Not so long ago, the words “brand” and “China” would have looked odd together. No longer ..."

"How the dream team of CEO Marco Bizzarri and creative director Alessandro Michele are reinventing luxury brand Gucci for the next generation of customers, the millennials. They are doing it by Bizzarri giving Michele free rein on the creative side ..."

"Sustainable living is the most searched term around sustainability (+69% since last year), while searches for “sustainable living for beginners” are up 265% ..."

"More Americans are putting down Buds and Coors, instead grabbing wine, liquor, Corona and Michelob ..."

"Despite some disparaging typecasting to the contrary, Millennials do know how to drive and aren't a population of unmitigated phone-addicted car haters ..."