"Marmite, the brand people either love or hate, opted for a PR-led approach with its latest campaign, based around the idea that consumers may be genetically predisposed in their taste preferences for the spread ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"We all want to eat well, but what happens when healthy eating is taken too far? ..." 
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"The citizens of nations that rate themselves happiest display a specific genetic feature: their DNA is more likely to contain a specific allele involved in sensory pleasure and pain reduction, say researchers ..."
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"How a consumer genetics company amassed a database of willing research participants ..."
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