"Spate of oil and gas discoveries on continent gives rise to super-wealthy individuals with taste for the finer things in life..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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Selon Euromonitor, le marché sub-saharien africain (notamment l'Afrique du Sud et le Nigéria) dispose d'un fort potentiel de croissance grâce à son récent développement économique.
Cependant, les grandes marques de luxe devront faire face à de nombreux obstacles tels que la pauvreté, le manque d'infrastructure et la corruption.