consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Five ways the coronavirus changed how we eat fast food

Five ways the coronavirus changed how we eat fast food | consumer psychology | Scoop.it

"From what we buy to what we drink, coronavirus has upended all aspects of our lives. It's also apparent in what we eat, notably at the country's top fast-food chains ..."

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Eight ways to create powerful brand rituals | Branding Strategy Insider

Eight ways to create powerful brand rituals | Branding Strategy Insider | consumer psychology | Scoop.it

"Call them rituals, ceremonies, habits … associating a brand with a set behavior can have a powerful effect on loyalty and enjoyment ..."

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Five strange habits of consumers you’re never going to change

Five strange habits of consumers you’re never going to change | consumer psychology | Scoop.it

"We use personal care products every day, and trial new products as we need or hear about them ..."

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Twelve wealth-building superstitions from cultures across the world

Twelve wealth-building superstitions from cultures across the world | consumer psychology | Scoop.it

"In Russia, Turkey, and Japan, they avoid whistling at home ..."

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Why cereal lovers won't be giving up their two-star Coco-Pops - The Age

Why cereal lovers won't be giving up their two-star Coco-Pops - The Age | consumer psychology | Scoop.it

"Human behaviour is pretty consistent, which is why education campaigns are not as effective as we might hope ..."

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Survey to examine Singaporean habits to cut growing food wastage - Channel News Asia

Survey to examine Singaporean habits to cut growing food wastage - Channel News Asia | consumer psychology | Scoop.it

"... Commissioned by a working group formed to look into reducing food wastage, the survey will try to capture both qualitative and quantitative data on ..."

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How Social Media Created a Hand Hygiene Revolution

How Social Media Created a Hand Hygiene Revolution | consumer psychology | Scoop.it

"Hand hygiene has become very social with hundred of daily tweets, new videos, mainstream news and new blogs. So how exactly did this hand hygiene social media revolution get started?..."

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Ikea at last cracks China market, but success has meant adapting to local ways

Ikea at last cracks China market, but success has meant adapting to local ways | consumer psychology | Scoop.it

"Furniture giant has bent over backwards to accommodate Chinese keener on sleeping than shopping, and is now seeing rapid sales growth..."

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Read: "How to tell if you're a South African" post goes crazy-viral, for all the right reasons

Read: "How to tell if you're a South African" post goes crazy-viral, for all the right reasons | consumer psychology | Scoop.it

"Six days and more than 7 000 shares... we're not surprised ..."

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What the top 10 foods on Twitter say about America's health and habits

What the top 10 foods on Twitter say about America's health and habits | consumer psychology | Scoop.it

"Researchers studied mentions of food on Twitter to discover Americans' relationship with food. Here are the top 10 food and beverage tweets, in order ..."

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Like. Flirt. Ghost: A journey into the social media lives of teens

Like. Flirt. Ghost: A journey into the social media lives of teens | consumer psychology | Scoop.it

"Our writer embedded with five teenagers to chronicle their digital experiences and decipher their arcane rules and etiquette. You'll love what she found ..."

Leona Ungerer's insight:

Also see:  

The Teenager’s Definitive Guide to Social Media Don’ts

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The five worst habits of selfish brands

The five worst habits of selfish brands | consumer psychology | Scoop.it

"Do you know a selfish brand?
Most of us do. We encounter them constantly – trying to promote their latest and greatest product ..."

Karen Goldfarb Copywriter's curator insight, August 17, 2015 11:03 AM
Calling out Apple and Honey Boo Boo in the same article.
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PK starts Bollywood's Rs 100 crore online club - Times of India

PK starts Bollywood's Rs 100 crore online club - Times of India | consumer psychology | Scoop.it

"Aamir Khan starrer PK has become the first Bollywood film to gross Rs 100 crore from online bookings, signaling that internet economy is beginning to seriously influence India’s moviegoing habits ..."

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Interesting perspective on changing consumer behaviour | cstorelife

Interesting perspective on changing consumer behaviour | cstorelife | consumer psychology | Scoop.it

"There was an interesting view last week published in the Wall Street Journal that described how consumer habits are changing and how consumer packaging goods ..."

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This company is finally getting Latin Americans to make dinner reservations

This company is finally getting Latin Americans to make dinner reservations | consumer psychology | Scoop.it

"Latin Americans are not known for keeping to strict timetables or planning too far ahead..."

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Retailers Keeping Tabs on Consumers' Return Habits - ABC News

Retailers Keeping Tabs on Consumers' Return Habits - ABC News | consumer psychology | Scoop.it

"Consumer advocates are raising transparency issues about the practice of having companies collect information on consumers and create "return profiles" of customers at big-name stores such as Best Buy, J.C. Penney, Victoria's Secret, Home Depot and Nike...."

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