consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Content creation, no more a side hustle for doctors? 

Content creation, no more a side hustle for doctors?  | consumer psychology | Scoop.it

"Social media and online content marketing provide healthcare professionals tools to share information to debate healthcare policy and practice issues, promote healthy behaviour and to educate and interact with patients, caregivers, students and colleagues ..."

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Using design details to improve patient experience - M+A Architects

Using design details to improve patient experience - M+A Architects | consumer psychology | Scoop.it

"Discover design details that can be incorporated into the healthcare environment to make a big impact on patient experience ..."

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How celebrities shape our healthcare decisions--for good or for ill

How celebrities shape our healthcare decisions--for good or for ill | consumer psychology | Scoop.it

"Celebrities like Tom Hanks and Angelina Jolie can have a palpable influence on consumer healthcare decisions, for better or for worse, according to a new study published in BMJ..."

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CVS Health's marketing chief on turning the pharmacy brand into a healthcare player

CVS Health's marketing chief on turning the pharmacy brand into a healthcare player | consumer psychology | Scoop.it

"When CVS Health announced two years ago it will no longer sell or stock tobacco-related products, it was a game-changing move for the Woonsocket, R.I.-based brand, one that even received accolades from first lady Michelle Obama ..."

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In case you haven’t noticed, Apple just entered four new markets

In case you haven’t noticed, Apple just entered four new markets | consumer psychology | Scoop.it

"Yesterday was a big day for Apple, and we would add – the entire mobile industry. Apple announced few new products, some of which will undoubtedly sell like crazy. Or be used extensively ..."

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Disruptive Innovation Theory Revisited: Christensen, Hatkoff & Kula - Innovation Excellence (blog)

Disruptive Innovation Theory Revisited: Christensen, Hatkoff & Kula - Innovation Excellence (blog) | consumer psychology | Scoop.it

"But in those domains where stakeholders’ identities are being challenged the identity function can often overwhelm the more straightforward utility of the innovation. In turn, the predictive power of disruptive innovation theory is diminished..."

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