consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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"Superpopcorn" packs almost twice the amount of an essential nutrient

"Superpopcorn" packs almost twice the amount of an essential nutrient | consumer psychology | Scoop.it

"Although plain unbuttered popcorn is a relatively healthy snack, it's still not one that most people would think of as being particularly nutritious. That could change, however, as a new variety reportedly offers nearly twice the normal levels of an important nutrient ..."

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Ten up-and-coming healthy fast food chains that should scare McDonald's 

Ten up-and-coming healthy fast food chains that should scare McDonald's  | consumer psychology | Scoop.it

"These healthy fast food chains are part of a growing movement that prioritizes affordability, local ingredients, convenience, and transparency ..."

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If food labels aren’t simple, consumers may ignore them

If food labels aren’t simple, consumers may ignore them | consumer psychology | Scoop.it

"If South African consumers were educated on how to read and understand the information on food labels, they may be more willing and capable of making healthier food choices ..."

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How ‘healthy’ food marketing is making you fat

How ‘healthy’ food marketing is making you fat | consumer psychology | Scoop.it

"It would appear that labelling can cause health-conscious consumers to overeat food which they, at some level, perceive as less satiating .."

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Webuy Houses's curator insight, January 10, 2016 6:41 AM
How ‘healthy’ food marketing is making you fat http://goo.gl/H3cZEK
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Mondelēz to lean on healthy snacks to expand margins

Mondelēz to lean on healthy snacks to expand margins | consumer psychology | Scoop.it

"Mondelēz International hopes to “significantly expand margins” through healthier versions of its products, product innovation and more reliance on digital media ..."

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Consumer Reports: Organic produce healthier - wnep.com

Consumer Reports: Organic produce healthier - wnep.com | consumer psychology | Scoop.it

"You might want to think twice about the type of produce you buy next time you're at the store. According to Consumer Reports magazine, shoppers should be buying organic fruits and vegetables ..."

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Noodles: Can instant pots get a magic makeover?

Noodles: Can instant pots get a magic makeover? | consumer psychology | Scoop.it

"On-the-go noodles have long been associated with the lower end of the market. Now brands are looking to shake up their bargain-basement image ..."

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Wellness is the new luxury: Is healthy and happy the future of retail?

Wellness is the new luxury: Is healthy and happy the future of retail? | consumer psychology | Scoop.it

"Consumers are shifting away from purchasing luxury goods in favor of splurging on wellness as a luxury. Traditional brick-and-mortar retail stores like Saks Fifth Avenue and Nordstrom are responding with exciting retail offerings ..."

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How your food choices are influenced by outside factors

How your food choices are influenced by outside factors | consumer psychology | Scoop.it

"Following a healthy diet can be hard. From deciding when and what to eat to how much food you actually put on your plate, the average person makes over 200 food-related decisions each day, most of which are automatic. ..."

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Proposed food labeling law would clarify use of “natural” and “healthy”

Proposed food labeling law would clarify use of “natural” and “healthy” | consumer psychology | Scoop.it

"Lawmakers in D.C. today introduced legislation intended to overhaul the marketing and labeling of processed foods — revising everything from the nutrition panel to the ingredients list to the use of terms like “natural” and “healthy.” The Food ..."

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The labels that actually tell you if food is healthy

The labels that actually tell you if food is healthy | consumer psychology | Scoop.it

"Forget “Fat free”, “Natural” or “Made with real fruit.” Food packages are covered in claims that make you think you’re buying something healthy , but many of those labels are useless to you, the consumer ..."

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Kraft challenged by "healthier" macaroni and cheese brands - Reuters

Kraft challenged by "healthier" macaroni and cheese brands - Reuters | consumer psychology | Scoop.it

"Kraft Macaroni & Cheese has been a favorite meal for generations of American children, but smaller brands made with more natural ingredients are starting to ..."

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