consumer psychology
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Real-life consumer psychology – with a touch of technology
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"Superpopcorn" packs almost twice the amount of an essential nutrient

"Superpopcorn" packs almost twice the amount of an essential nutrient | consumer psychology | Scoop.it

"Although plain unbuttered popcorn is a relatively healthy snack, it's still not one that most people would think of as being particularly nutritious. That could change, however, as a new variety reportedly offers nearly twice the normal levels of an important nutrient ..."

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Mondelēz to lean on healthy snacks to expand margins

Mondelēz to lean on healthy snacks to expand margins | consumer psychology | Scoop.it

"Mondelēz International hopes to “significantly expand margins” through healthier versions of its products, product innovation and more reliance on digital media ..."

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