consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Ten retailers making a mark with proximity marketing campaigns

Ten retailers making a mark with proximity marketing campaigns | consumer psychology | Scoop.it

"With close to 4 million beacons deployed globally, last year was arguably the best year for proximity marketing yet. To add more excitement to the scenario, the latest numbers from Proxbook’s Q4 20 …"

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BEACONS: What they are, how they work, and why Apple's iBeacon technology is ahead of the pack

BEACONS: What they are, how they work, and why Apple's iBeacon technology is ahead of the pack | consumer psychology | Scoop.it

"Beacons are already emerging as a factor in retail and home automation ..."

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iBeacon: What is it and why should I care?

iBeacon: What is it and why should I care? | consumer psychology | Scoop.it

"You know that scene in Minority Report when Tom Cruise's character walks into a clothing store and a scanner reads his eyeballs and asks how his last purchase is working out for him? ..."

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Apple launches iBeacon tracking technology in retail stores

Apple launches iBeacon tracking technology in retail stores | consumer psychology | Scoop.it

"The possibilities for iBeacon are nearly limitless, ranging from coupon promotions to product demonstrations..."

Lynda Slattery's curator insight, December 10, 2013 6:43 PM

Unlimited possibilities

highcodata's comment, April 3, 2014 6:11 AM
Le retail n'a pas le monopole de la technologie ... Les marques PGC alimentaires aussi peuvent se l'approprier. McCormick en fait la démonstration. Décryptage de l'opération en suivant ce lien : http://tiny.cc/w9iqdx
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Retail shopping is in midst of a tech revolution — but is it too much? | Toronto Star

Retail shopping is in midst of a tech revolution — but is it too much?  | Toronto Star | consumer psychology | Scoop.it

"Stores are using customers’ smartphones to improve the in-store experience. But is this technology advancing faster than customers want? ..."

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Macy's takes iBeacon technology nationwide, installing more than 4,000 devices

Macy's takes iBeacon technology nationwide, installing more than 4,000 devices | consumer psychology | Scoop.it

"Macy's will soon be giving extra shopping love to consumers nationwide via its shopBeacon program ..."

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Consumer Study Suggests Apple's iBeacon Could Work for Retailers - Adweek

Consumer Study Suggests Apple's iBeacon Could Work for Retailers - Adweek | consumer psychology | Scoop.it

"The future of mobile retail marketing has long been tied to the idea of digital offers being zapped into consumers' smartphones..."

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