consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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The iPhone 14's prize feature kicked off 2023's biggest phone trend

The iPhone 14's prize feature kicked off 2023's biggest phone trend | consumer psychology | Scoop.it

"Everyone's jumping on the idea of texting through orbiting satellites, but is it just a fad? ..."

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New iPhone may be coming as locked-down consumers seek bargains

New iPhone may be coming as locked-down consumers seek bargains | consumer psychology | Scoop.it

"Apple is widely believed to be getting ready to release a reduced-price handset..."

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Apple’s new-found aggression | WARC

Apple’s new-found aggression | WARC | consumer psychology | Scoop.it

"With its latest iPhone event, Apple made headlines less for its flagship device as for its new willingness to undercut, bundle, and price competitively. It’s a strategy that leans on services at scale in anticipation of a maturing (and therefore slowing) hardware market..."

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Consumers have spoken, 2018 Apple products were too expensive 

Consumers have spoken, 2018 Apple products were too expensive  | consumer psychology | Scoop.it

"With its 2018 iPhone release, Apple is seriously testing its customer's willingness to part will well over $1,000 for a smartphone ..."

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Samsung brilliantly mocks Apple in their latest video series 

Samsung brilliantly mocks Apple in their latest video series  | consumer psychology | Scoop.it

"If there's a company that knows how to hilariously mock its rivals without going too far, it's definitely Samsung. They've recently launched a video series ..."

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Why we love Virgin’s ballsy iPhone move

Why we love Virgin’s ballsy iPhone move | consumer psychology | Scoop.it

"Commentary: Sprint's prepaid arm is getting aggressive, which is good for you ..."

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The nuisance of fake phones in Nigeria and how to know a fake phone - Nigeria Technology Hub

The nuisance of fake phones in Nigeria and how to know a fake phone - Nigeria Technology Hub | consumer psychology | Scoop.it

"The Nigerian phone market in recent times has become saturated with fake phones and many unsuspecting buyers have been scammed into buying fake phones for the price of an original one ..."

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Apple is reportedly thinking about developing digital glasses

Apple is reportedly thinking about developing digital glasses | consumer psychology | Scoop.it

"With all the millennials lining up to snag a pair of Snapchat’s new smart sunglasses from a vending machine, it seems other tech companies are paying attention: according to a new report, Apple ..."

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Apple to let Health app users sign up as organ donors

Apple to let Health app users sign up as organ donors | consumer psychology | Scoop.it

"Later this year Apple will let iPhone users sign up to become an organ, eye and tissue donor through its Health app ..."

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Your iPhone’s 500,000-mile journey to your pocket

Your iPhone’s 500,000-mile journey to your pocket | consumer psychology | Scoop.it

"That iPhone you just bought has a transportation footprint at least as great as a 240,000-mile trip to the moon, and most or all of the way back ...."

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With ad-blockers coming to iPhone, ad industry poised for a fight

With ad-blockers coming to iPhone, ad industry poised for a fight | consumer psychology | Scoop.it

"According to one estimate, some $22 billion in online ad revenue was lost last year because so many people use ad-blocking plugins on their web browsers ..."

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Meet the guy who designed the elegant branding for Serial - Wired

Meet the guy who designed the elegant branding for Serial - Wired | consumer psychology | Scoop.it

"Who designed the the black, beige, and red "S" that has popped up on millions of iPhone screens over the last three months? ..."

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Twenty-five free FIFA World Cup 2014 wallpapers for iPhone

Twenty-five free FIFA World Cup 2014 wallpapers for iPhone | consumer psychology | Scoop.it

"The 2014 FIFA World Cup is almost upon us, with both teams and fans flocking to Brazil in preparation for the games. Football mania is spreading around the globe and everyone is gearing up for the event ..."

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Apple Music installing itself to iPhone dock, kicking out apps like Spotify

Apple Music installing itself to iPhone dock, kicking out apps like Spotify | consumer psychology | Scoop.it

"Several iPhone users found themselves in a fix when the Apple Music app began installing itself directly to the iPhone's dock when downloaded, instead of the home screen, thus booting out other apps ..."

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New Apple ad is a music video by Selena Gomez shot on iPhone

New Apple ad is a music video by Selena Gomez shot on iPhone | consumer psychology | Scoop.it

"This marks the second time that Apple and Gomez have collaborated. The first being in 2015 when Apple was promoting the iPhone 6S. As part of the campaign, Gomez appeared in taking a selfie on the iPhone ..."

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A growing number of Chinese consumers are switching from Apple's iPhone, paper says

A growing number of Chinese consumers are switching from Apple's iPhone, paper says | consumer psychology | Scoop.it

"Huawei is winning over more and more Apple fans in China as the escalated trade tensions have stoked "nationalist sentiment," according to South China Morning Post ..."

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Why are Apple’s new iPhone ads so annoying?

Why are Apple’s new iPhone ads so annoying? | consumer psychology | Scoop.it

"Think Apple's iPhone ads are annoying? It might be your age. Learn how Apple is catering to younger audiences to build brand loyalty early ..."

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Things Apple’s iPhone helped destroy

Things Apple’s iPhone helped destroy | consumer psychology | Scoop.it

"Since it was introduced 10 years ago, the iPhone has been a great disrupter, heralding an end to everything from paper maps to small talk. Here’s a (slightly) tongue-in-cheek look at all the things this ubiquitous gadget has laid to waste ..."

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Damaging your phone, accidentally on purpose

Damaging your phone, accidentally on purpose | consumer psychology | Scoop.it

"Consumers are more likely to be careless with products when they know an upgrade is available, research has found ..."

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Ad of the day: Kids act out Romeo and Juliet in Apple's charming new iPhone 7 spot

Ad of the day: Kids act out Romeo and Juliet in Apple's charming new iPhone 7 spot | consumer psychology | Scoop.it

"Wherefore art thou, iPhone 7? Here's a charmer for the digital scrapbook ..."

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What happens if my new iPhone gets stolen?

What happens if my new iPhone gets stolen? | consumer psychology | Scoop.it

"You’ll probably have to buy a new one ..."

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The battle over iPhones in India

The battle over iPhones in India | consumer psychology | Scoop.it

"Without better contextual intelligence, Apple faces a tough challenge ..."

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Apple's iPhone: a history in pictures - Telegraph

Apple's iPhone: a history in pictures - Telegraph | consumer psychology | Scoop.it

"Ahead of the launch of the iPhone 6s and 6s Plus, the Telegraph Tech team take a look at how the handset has changed the mobile phone industry since it was  launched in 2007 ..."

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The end of trickle-down technology - stratechery by Ben Thompson

The end of trickle-down technology - stratechery by Ben Thompson | consumer psychology | Scoop.it

"The Technology Adoption Cycle assumes technology trickles down. But late adopters and developing markets deserve unique approaches ..."

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Op-Ed: Is Blackberry’s iPhone trade in plan desperate or ingenious?

Op-Ed: Is Blackberry’s iPhone trade in plan desperate or ingenious? | consumer psychology | Scoop.it

"Blackberry is offering up to $600 to iPhone users to trade in their device to purchase the recently launched Blackberry Passport flagship in what appears to be clever marketing and desperate measures ..."

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