"To find space for all our possessions, or even hide our purchases from loved ones, Australians pay an average of $163 per month to store items we cannot fit in our houses. But why do we buy so much? ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"“I don’t see myself as a Camry person,” said Cotte. “But I need new a car and there’s a Camry available, and it’s a good car.But for the first time in a long time, I will be driving something I feel doesn’t fit my identity.”..." 
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"Why social media will never be enough to capture who we are ..."
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"Fan merchandise has evolved beyond band concert tees into an industry of album bundles for the likes of Taylor Swift, Cardi B and BTS, high fashion collaborations, activism slogans and social media stars – and it’s a trend that isn’t going away ..."
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"In a world increasingly governed by digital transactions and data, the existing methods for verifying someone's identity are far from adequate. CIO Journal Columnist Irving Wladawsky-Berger shares the findings of one report which points to a policy agenda for improving the privacy and security of ..."
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"Marketers are expected to build and measure a brand. But no one agrees on what a brand is or how to measure their success. We get to the bottom of brands ..."
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"Sales of celebrity fragrances plummeted by 22 per cent last year, according to new retail research. And looking at the crucial Christmas sales, the fall was an even more dramatic 42 per cent ..."
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"Should you have a personal brand or a digital brand? This article will put digital branding vs personal branding in a head to head matchup ..."
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"Brands that forge an emotional tie are best protected from copycats, Forging an emotional tie with consumers is one of the strongest ways to protect your brand ..."
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"The power of branding in college football: As Oregon showed, program identity goes far beyond just uniforms and logos ..."
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"Nigerian authorities are trying to tackle identity fraud by rolling out a multi-functional electronic ID card ..."
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"… I love a tough question and was intrigued by an article I came across this past week on LinkedIn. In it, author ..."
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"Google’s Annie Jean-Baptiste explains how as a Haitian American, left-handed woman, she’s experienced social media filters that lighten her skin tone automatically, and held products that are made only for right-handed people .."
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"It’s not just about being eco-conscious and frugal: second-hand clothes shoppers are also more stylish ..."
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"For college students, dorm decor can showcase newly discovered identities. For parents, it can be a second nesting phase. It all adds up to a lot of shopping ..."
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"Logos are all about communicating through a visual language. How has the evolutionary stance changed the way we look at logos? ..."
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"For decades, marketers have been preoccupied with finding the true pathways to customer loyalty. This article aims to clarify the psychological drivers and social processes underlying customer loyalty through the lens of brand communities ..."
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"On some estimates, three-quarters of household spending power in Africa will lie with women within a decade, but research indicates that current marketing efforts are failing to resonate with this group and budgets are being wasted ..."
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"Brand Management - Enriching benefits have a strong influence on how much consumers admire a brand. Such benefits inspire consumers, moving them to action and engendering loyalty toward the brand ..."
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"Nir Wegrzyn shares three tips to successfully apply cognitive neuroscience to branding ..."
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"Facebook has released a new report highlighting the ways in which social media and digital technologies are playing a part in changing behaviors and trends across the world ..."
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"MasterCard is testing new facial recognition technology that would let customers verify their identity online by taking a selfie ..."
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"How can you measure a brand's relevance to today's culture? ..."
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"Wonder Stuff Studio has designed the visual identity for Durham Distillery, basing it on the city cathedral’s stained-glass window ..."
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