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Scoop.it!
From
digiday
"A number of brands, including Coca-Cola, Nike, Jaguar, Sea World and Ripple Foods have started using images to both segment and target their audiences ..." 
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Scoop.it!
"Once recognised, information and online links connected to the clothes are shown on screen. The app will tested tomorrow at House of Holland’s menswear show on the Strand in London ..."
Scoop.it!
"Much of the excitement around image recognition technology and smartphones has focused on augmented reality. However, there is significant untapped potential in leveraging image recognition to add services to what shoppers see in stores..."
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Scoop.it!
"With computer vision technology getting advanced by day, brands no longer need to build focus groups to conduct market research ..."
Scoop.it!
"Showrooming”–the act of wandering into a store, doing a price comparison, then buying the actual item elsewhere–is a consumer behaviour that has caught on ..."
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