"Good advertising sells products, but great advertising changes things, as these now classic ads prove ..."
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consumer psychology
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+8 today
Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"If you're going to spend millions to put your story in front of people, you better make sure it's a story they're going to love ..." 
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"Strategy Meets Action research says new tech will change the risk landscape significantly ..."
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"Twitter recently highlighted 10 ways the company has changed marketing since it launched 10 years ago ..."
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"Self-service technologies have the potential to boost a company's bottom line but there are pitfalls for unwary brands as their worth may fall in the eyes of consumers being asked to do the work ..."
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"Business owners have to be mindful of social media, where consumer complaints can go viral very quickly ..."
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"With our attention turning away from the traditional advertising domains of TV and print and towards our electronic devices, how can the marketing industry keep up? ..."
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"The retailer, which is the United States’ largest grocer, will try to reduce adverse environmental impacts of the food it sells ..."
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"European consumers may criticize Facebook’s privacy policies or working conditions at Amazon, but they are still hooked on American technology companies ..."
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"YouTube is already established as the world’s most popular video site. To that point, it sees more than one billion unique visitors each month, many of whom go in search of funny videos or music, but there’s a whole lot more to it ..."
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"Anyone who has worked in just about any job knows that this idea that “The customer is always right” is a bit of an overstatement; more of an ethos than a statement of fact ..."
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"Turns out, something as simple as tweaking the color of a button changes user behavior or endears people to your product ..."
Karen Goldfarb Copywriter's curator insight,
April 28, 2014 11:53 AM
One of my clients makes it a regular practice to test color, font and font size on his landing pages. He's fine-tuned his conversion rate this way. |
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![The eye-opening influence of Instagram on buying [infographic] | consumer psychology | Scoop.it](https://img.scoop.it/0j5klDEqJNArHW2OrPqsajl72eJkfbmt4t8yenImKBVvK0kTmF0xjctABnaLJIm9)
"The influence of Instagram on buying and consumer behavior is huge! This infographic shows how it's grown and where it's going. ..."
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"Data science provides a real answer to a multi-million dollar question ..."
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"With Rio 2016 Olympic Games soon to be upon us, we look at 10 disciplines under the spotlight – how has technology changed the Games? ..."
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"Celebrity women are absolutely dominating social media when it comes to personal branding nowadays, and Selena Gomez is the queen bee of digital buzz ..."
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"Significant life events can dramatically alter the brand choices made by consumers, so marketers should strive to identify the most appropriate life event for their target audience, a leading agency practitioner has argued ..."
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"The single most important factor in the success of an advertisement is this: Does it stimulate consumer conversation and sharing? Nothing else matters as much ..."
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"Jewelry sales continue to plummet. Are iPhones and Kindles to blame? ..."
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"From NASCAR and the NBA to MIT, the Big Data revolution is reshaping how the world looks at sport ..."
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The surprising effect of good and bad moods on what people read, what they buy, and how they act ..."
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"Using data collected from June 15th to July 14th, myThings, a leader in programmatic ad solutions tailored for the largest eCommerce brands, releases findings that ..."
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"The encroachment of smartphone technology on the capital's taxi operations is being looked at by the licensing authority, Transport for London ..."
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