"Gen Z buyers, for whom inclusivity, sustainability, transparency and traceability are not negotiable, already have changed the way brands do business ..."
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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"According to Nomvuyo Treffers, founder and owner of Cape Town-based Swimma, "swimming caps are like shoes, there is no one size fits all ..." 
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"As fashion brands and retailers grapple with how to be more inclusive, they are looking within their own ranks, casting employees in their fashion ads ..."
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"L'Oréal Paris, the French beauty brand, launched a campaign in the UK last year that featured a man in a cosmetics ad for the first time and now the company's UK general manager says the results have been ..."
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