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consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by
Leona Ungerer
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"According to one estimate, some $22 billion in online ad revenue was lost last year because so many people use ad-blocking plugins on their web browsers ..." 
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"They have become some of the most popular and polarizing ads in recent years. And despite the negative commentary, despite the trolling, despite all the anonymous sneering, advocates say these ads are working ..."
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"In addition to that, manufacturers of consumer staples such as The Procter & Gamble Company (PG) are also looking for ways to connect directly with their customers ..."
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"After leaving Maersk Line to join Wibroe, Duckert & Partners, and after having met with numerous clients across industries, one question I get again and again is this: “Maersk Line aside, can you give us some hands-on social media examples that are relevant to our company?...”
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"...The bank branch brought in environmental brand strategies to help impart a unique set of sensory touch points to the branch’s environment. The company decided upon an integrated approach, incorporating both fragrance and also music styling, which would help create a stylish statement with an understatement of elegance and quiet finesse..."
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"...Broadly speaking, Leipzig identifies one of the biggest technological changes in recent times as being the advent of DVDs round about the turn of the century..."
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"Whimsical mascots like those churned out by Hiromi Kano have become almost as closely associated with Japan as Mt. Fuji and sushi ..."
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"The cosmetics industry is embracing new technologies, as it attempts to attract a new wave of digital natives ..."
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"Approximately 40 manufacturers sell the 3D-printers most commonly used in businesses, and over 200 startups are developing consumer-oriented machines ..."
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"Traditional taxi cab drivers in Europe have apparently found a natural enemy in Uber, the on-demand car service connected to a smartphone app ..."
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"I remember my early preschool childhood as a time filled with wonderfully colorful toys. Besides having a limited selection - I have spent my early childhood at the times of a soviet dusk - only a few of them earned a special place in my heart..."
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"Smartphones have not only shaped where and how we get online, but have also turned everyone into a photographer..."
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"A report into the online fashion industry predicts a bright future for the sector as more commerce shifts online..."
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