Beyoncé wins trademark battle over Blue Ivy's name | Law & Crime | consumer psychology | Scoop.it
From lawandcrime.com - July 18, 2020 2:40 AM

"The Trademark Trial and Appeal Board (TTAB) had no time for the efforts of a Massachusetts wedding planner to block Beyoncé in her quest to secure intellectual property rights. In a little-noticed ruling one week ago, Beyoncé won her ongoing trademark battle over her daughter's name ..."