consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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A wi-fi Barbie doll with the soul of Siri

A wi-fi Barbie doll with the soul of Siri | consumer psychology | Scoop.it

"Companies like Mattel are readying electronic toys that will use Web connections to talk back to children, raising some concerns about privacy ..."

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Consumers will adopt the Internet of Things, report says - Network World

Consumers will adopt the Internet of Things, report says - Network World | consumer psychology | Scoop.it

"The study, based on over 2,000 consumer surveys in the U.S., looked into current and potential consumer adoption of IoT, for example, smart thermostats, self-operating vacuum ..."

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You can't avoid the 'Internet of things' hype, so you might as well understand it

You can't avoid the 'Internet of things' hype, so you might as well understand it | consumer psychology | Scoop.it

"For pretty much anyone in the Western world, the Internet is not only ubiquitous, it's practically inescapable ..."

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When everything works like your cell phone

When everything works like your cell phone | consumer psychology | Scoop.it

"When a thing connects to the Internet, three things happen: it becomes smart, it becomes hackable, and it's no longer something you own ..."

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Brave New World | STORES.org

Brave New World | STORES.org | consumer psychology | Scoop.it

"The “Internet of Things,” where objects in the physical world are connected to electronic virtual networks, is poised to turn retail on its head ..."

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Leona Ungerer's insight:

"Retailers must be wary of a “creepiness factor” surrounding the privacy of consumer data, Dorf says, suggesting that merchants approach IoT deployment with a “butler” rather than a “stalker” configuration."

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