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Real-life consumer psychology – with a touch of technology
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Why is Telegram so popular in Ethiopia and not WhatsApp? —

Why is Telegram so popular in Ethiopia and not WhatsApp? — | consumer psychology | Scoop.it

"In a recent survey of social media use in Africa, WhatsApp—and its Facebook-owned sister app Messenger—was crowned the king of apps in Africa. All except for one country: Ethiopia ..."

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Japan lags world in social-media adoption

Japan lags world in social-media adoption | consumer psychology | Scoop.it

"The Japanese have gained a reputation as rapacious consumers of anything new that technology has to offer. But that doesn't include social media, according to a new study from Comscore ..."

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Cheap smartphones increasing internet penetration in Uganda – Report 

Cheap smartphones increasing internet penetration in Uganda – Report  | consumer psychology | Scoop.it

"A new report by Jumia, an ecosystem of e-commerces, marketplaces and classifieds websites has indicated that internet penetration in Uganda has increased over the last five years as a result of cheap data-enabled smartphones ..."

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SA shopkeepers must aim for 'total retail strategy'

"According to a new PwC survey of online shoppers, eight consumer expectations are reshaping the retail environment. Among the demands that South African retailers ..."

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