consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Uber and Lyft earnings: Tales of two strategies

Uber and Lyft earnings: Tales of two strategies | consumer psychology | Scoop.it

"Uber and Lyft have put out their numbers for the latest quarter, and depending on where you look, or what niche you examine, one or the other is a winner ..."

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How Brand Beckham conquered the US

How Brand Beckham conquered the US | consumer psychology | Scoop.it

"Major League Soccer recently celebrated its 20-year anniversary. But did the pivotal landmark take place 10 years ago when David Beckham signed for LA Galaxy? ..."

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Store redesign a strategic investment

Store redesign a strategic investment | consumer psychology | Scoop.it

"Retailers should stop thinking of store redesign as a necessity to be endured and instead view it as a strategic marketing investment that attracts new customers, research by Australian academics has said ..."

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The new, subtle ways the rich signal their wealth

The new, subtle ways the rich signal their wealth | consumer psychology | Scoop.it

"As luxury goods become more accessible, the educated elite are changing how they mark their social position – not with luxury goods, but with less obvious status symbols ..."

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Target’s music investment pays off with brand loyalty

Target’s music investment pays off with brand loyalty | consumer psychology | Scoop.it

"Target’s unprecedented four-minute ad buy translates into big sales and big love for the retailer ..."

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Forgotten in Estate Planning: Online Passwords

Forgotten in Estate Planning: Online Passwords | consumer psychology | Scoop.it

"As more people do their banking and investing online, the lack of a paper trail poses a problem for business partners, executors and heirs..."

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