consumer psychology
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Real-life consumer psychology – with a touch of technology
Curated by Leona Ungerer
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Irrational consumption: How consumers really make decisions

Irrational consumption: How consumers really make decisions | consumer psychology | Scoop.it

"There is an attractive simplicity to the notion that consumers choose what they most prefer, that they are logical decision-makers with abundant time and complete insight into the factors determining ..."

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The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices

The Irrational Consumer: Why Economics Is Dead Wrong About How We Make Choices | consumer psychology | Scoop.it

"A new paper reviews how psychology, biology, and neurology are ganging up on economics to prove that, when it comes to making decisions, people are anything but rational..."

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Via Srikant Manchiraju
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Seven reasons why we're irrational shoppers

Seven reasons why we're irrational shoppers | consumer psychology | Scoop.it

"When we get inside a store, we can lose control of our senses. (Consumer behaviour - why do we buy things we don't really need? ..."

Geert Stox's curator insight, July 8, 2014 4:06 AM

Love this article. 7 sentences to destabilize every marketer and force him to understand human behavior and not the use of Excel. :-)

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Shoe Battles: Going Toe-to-Toe in Stilettos

Shoe Battles: Going Toe-to-Toe in Stilettos | consumer psychology | Scoop.it

"A look behind the overhyped, insanely competitive business of selling $1,000 shoes..."

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