Customer decision-making and involvement theory: The case of the Eintracht Frankfurt jersey and post-purchase communication | consumer psychology | Scoop.it
From footballmarketing.tv - October 14, 2014 1:20 AM

"Football jerseys are the uniform of the modern football fan and stadium visitor. Real Madrid alone sold 1.4 million official replica jerseys last year (therichest.com). If we consider the numerous ..."