consumer psychology
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consumer psychology
Real-life consumer psychology – with a touch of technology
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Labeling transparency, dilly dilly! Bud Light gives consumers more information

Labeling transparency, dilly dilly! Bud Light gives consumers more information | consumer psychology | Scoop.it

"Bud Light debuted their new prominent nutrition labels during the NFL playoff games last weekend, which features the total number of calories (110) and carb count (6.6 grams) in each 12-ounce beer, according to Bloomberg ..."

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Counterfeit Food More Widespread Than Suspected

Counterfeit Food More Widespread Than Suspected | consumer psychology | Scoop.it

"Investigators have uncovered thousands of schemes involving counterfeit or adulterated food, some on an industrial scale and in developed countries..."

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Study: Transparency increases brand loyalty among grocery shoppers

Study: Transparency increases brand loyalty among grocery shoppers | consumer psychology | Scoop.it

"Label Insight and Food Marketing Institute found that customers trust transparent brands and will pay extra for products that provide more information ..."

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